This calculation method is used for smaller date ranges where data is retrieved from the already existing tables and serves the reporting needs quickly. #1 Precalculated method: T his method calculates users for a single dimension like date of the year, week of the year, or month of the year. Yes I want the ebook Google uses two methods for calculating users. Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles Do you want to set up Google Analytics 4 (GA4) fast and correctly? Although the same user is accessing our website, Google still considers this user a new user since the Client ID was deleted. Scenario-3: If the user clears his cache and cookies, the Client ID will be deleted, and a new Client ID will be generated. However, he is the same user who accessed your website from a personal laptop earlier. Since Client ID is not present, Google considers them a new user. Scenario-2: The same user now uses his mobile device to access your website. Scenario-1: A user visits your website for the first time from a personal laptop, and Google Analytics assigns it a Client ID since it is the first visit and they are considered a new user. Let us take an example to understand this better. The Client ID is set by the _ga cookie (the Universal Analytics Cookie).īelow are some of the scenarios where Google will not be able to identify the same users as returning users. Here, ‘124562358’ is a unique random number, and ‘46738999’ is the first timestamp.Ĭlient ID is assigned to each unique user of your website/app. The first timestamp is the time of the first visit by a user or the time when the Google Analytics cookie was first set for the user.įollowing is an example of a Client ID: 124562358.46738999 Thus, the Client ID comprises a unique random number and the first timestamp. If the Client ID is not present, Google Analytics will consider them a new user and generates a new client ID. If the Client ID is present, Google Analytics considers them a returning user and starts a new session. When someone visits your website, Google Analytics checks for the Client ID. When a user visits your website for the first time, this Client ID is generated by the Google Analytics script and placed in a cookie value in your browser’s local storage data. Let’s understand it more technically.įor Google Analytics, a user is a combination of a unique random number and the first timestamp. This combination is called ‘ Client ID‘. If the person has visited your website for the first time, they would be counted as a ‘new user’, and if a person has visited your website more than once, they would be counted as a ‘returning user’. In Google Analytics, a user is a person who has visited your website. Last Updated: Understanding users in Google Analytics
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